1950s Abercrombie & Fitch Co. Alarm Watch 'Made By Heuer'

While the name remains the same, Abercrombie & Fitch Co. as it exists today is an entirely different brand than when it was formed in 1892. Originally a sporting goods store based out of New York with products ranging from camping gear and tennis shoes, all the way to hunting rifles. Though the brand continued to expand through the early 1900s, the brand's focus was to provide high-quality garments and gear, including watches, and this proved successful as this was also an era of growth for the exploration and adventuring communities. It wasn't until the 1970s when the A&F Co. brand started expanding into suburban areas that the overall ethos of the brand changed, opting for less practical and more fashionable garments at lower price points.

The Abercrombie & Fitch Co. watches have always been celebrated within the vintage watch community, and not for the quirkiness of the brand's image today, but for the truly beautiful and functional timepieces that were produced for them by Heuer in the 1950s and 1960s. When Heuer was still owned by Heuer, and Abercrombie & Fitch was committed to high-quality equipment. This stunning alarm watch, manufactured by Heuer and powered by an A. Schilds cal. 1475, is simply gorgeous watchmaking.

SPECS

Stock # ABRFTALRM
Brand Abercrombie & Fitch Co. 'Heuer'
Style Alarm
Model N/A
Serial 34XXX
Size Men's
Material Stainless Steel
Dial Silver
Millimeters 35
Strap 2pc Handmade Leather Strap
CASE & BRACELET

The case is in truly exceptional and potentially unpolished condition, retaining all of the original subtle chamfers and angles, with signs of gentle use present. The case retains its original unsigned twin crowns. The two-piece case back exhibits some minor strap wear but no damage. The watch will come supplied on a 2pc handmade leather strap.

DIAL & HANDS

The original and beautifully preserved dial features subtle radium burn from there the hands sat unmoving for a long period of time, adding to the vintage appeal of the watch. There is a small mark on the dial underneath the hand stack, though it is mostly unnoticeable to the naked eye. The radium lume dots all remain intact when inspected under UV light and have achieved a deep golden patina. the original radium alpha-style hands match the dial nicely and display no degradation under UV light inspection.

ACCESSORIES

None. The watch was recently serviced and is keeping time perfectly, backed by a 1-year warranty on accurate timekeeping.

Dimensions: 35mm

Box, Papers, etc.: Watch only

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