*NOS* 1940s Eterna Cintree-Style Large Dress Watch W/ Box & Tags

In 1856, Josef Girard and Urs Schild started a watch movement manufacturer called, appropriately enough, Dr. Girard & Schild. They rebranded a few times, first to Schild Freres, then—perhaps after realizing that neither of the previous names rolled off the tongue—they started putting the name Eterna on their watch dials. That one stuck.

In 1932, the brand also created ETA SA, a subsidiary that made movements for Eterna and other Swiss watch companies. Today, ETA is the largest Swiss manufacturer of automatic, mechanical, and quartz movements that serve as the base caliber movements for many of today's top-tier brands to this day.

The Eterna brand has put out some truly incredible pieces over the years, most of which fall under the sports-driven tool watch category. But this one is 100% classic dress watch, featuring a design that calls to mind pieces like the JLC Reverso and Cartier Tank Cintree with its handsome, elongated rectangular case. It would look amazing under a cuff on a fancy night out but no matter how you decide to wear it, this is as timeless and stylish as they come—and considering it's in NOS condition with its original box and ephemera, it really is the total package.

SPECS

Stock # ETRCDW
Brand Eterna
Style Cintree-Style Dress Watch
Model N/A
Serial 27XXXXX
Size Men's
Material Stainless Steel
Dial Silver
Millimeters 24 X 41
Strap Original 2pc Dark Brown Eterna Strap

CASE & BRACELET

The beautiful and virtually unworn Cintree-esque rectangular case has remained unpolished all these years and retains its incredible lines and symmetrical, beveled lugs. The watch retains its original unsigned crown. The caseback is clean with zero signs of use, its factory brushing is still very apparent, and its engraved serial number is in clear and legible condition. The watch is supplied with its original Eterna two-piece leather strap, attached to the fixed strap bars, with the original unsigned tang buckle, and "Eterna anti-magnet" clip.

DIAL & HANDS

The simple matte silver dial has achieved a beautiful warmth and is in remarkable condition for its age, showing only nominal signs of age creeping in around the furthest edges. The radium lume Arabic numerals have aged to a dark beige patina and are in excellent condition, showing no degradation. The original blued syringe-style handset is in fantastic condition, with the original inlaid radium lume which has aged slightly lighter than the dial.

ACCESSORIES

The watch comes with its original Eterna-Matic price tag and Eterna-Matic fold up instruction pamphlet tag. The watch is running but previous service history is unknown.

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