The Rolex King Midas reference 3580 was the second model marketed in the iconic Rolex King Midas series. Manufactured from the early 1960s, this model bears the creative touch of its designer, the master himself: Gerald Genta. Drawing inspiration from ancient Greek aesthetics, Genta crafted the watch case to echo the silhouette of the Parthenon, while the left-sided winding crown symbolizes the sun atop Mount Olympus, adding a distinctive flair. An exceptional aspect of the Rolex King Midas is its original box set, which also reflects the ancient Greek theme. The outer box features typical Greek decorations and figures, shaped like an urn with printed pictograms reminiscent of authentic Greek artifacts. Reference 3580 gradually replaced the original reference 9630, with minor differences such as the gradual replacement of “Midas” on the dial with “Cellini.” However, some examples of the 9630 retain the “Midas” wording on the dial, making them particularly special, like the present example.

This present Rolex King Midas reference 3580 exemplifies the sought-after and rare nature of this model. White gold King Midas timepieces are especially rare, as they were produced in limited numbers. The rarity of this particular example is further enhanced by the presence of the “Midas” wording on the “cream” dial, despite being a second series model. The watch is in excellent overall condition, with a pristine dial, perfectly functioning caliber, and a case that retains its original curves and angles.

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